A passion for exceptional automobiles
Horizon Auto Luxury was founded in Dakar with a simple belief: to bring Senegal an automotive experience worthy of the world’s finest cities. Created by people passionate about premium cars and bespoke service, we combine high-end rentals, curated vehicle sales, certified parts, and at-home maintenance — supporting every client from first contact to long-term care.
Our vision is to make Horizon Auto Luxury the reference for premium mobility in Dakar, with a rigorously maintained fleet, transparent advice, and a team available for professionals, families, and discerning travellers.
Every vehicle, every part, and every service reflects our commitment: technical excellence, mutual trust, and attention to detail — the hallmarks of a lasting relationship with our clients.
Elhadji Mamadou WATHIE
CEO
Portrait coming soon
Milestones
Launch of the sales service.
Opening of the physical agency and launch of car wash services.
Launch of spare parts sales.
Launch of our digital platform to book and contact us online.
Our Values
Excellence
Vehicles and services held to the highest standards.
Trust
Transparency on vehicle condition and pricing, genuine advice without pressure.
Proximity
A Dakar-based team that listens and responds quickly on every channel.
Transparency
Clear information on the fleet, pricing, and parts we offer.
Responsiveness
Fast answers for rentals, sales, and at-home maintenance.
Prestige
A distinctive luxury automotive experience that respects your time.
A team dedicated to you
Adama
Finance
Abdou
Fleet management
Fatima
Rental lead
